Scale Your Roofing Business With Our Proven Surge & Sustain™ Roofing Marketing System

Our proven system combines empathy-driven surge campaigns that bring in waves of motivated roofing customers after storms, with sustainable roofing lead generation to keep your roofing business growing consistently.

How It Works

Highly Effective Roofing
Lead Generation & Customer Nurturing

We’ve streamlined the entire roofing marketing and sales process to get you huge results as quickly as possible

Roofing Marketing System Step 1
Roofing Sales Conversation

Book Your Free Consult

Schedule time to discuss how we can skyrocket your roofing business
Roofing Marketing System Step 2
Roofing marketing magic

Watch The Magic Happen

Our expert team completely manages your roofing marketing
Roofing Marketing System Step 3
Roofing Sales Scaling Up

Watch Your Revenue Grow

Sit back and relax as you watch your roofing revenue grow!

Start Filling Up Your Calendar With Qualified Roofing Sales Appointments Today!

Scot Testimonial

Scot Rogers Boosts Sales by 40% with Lead Infuser’s Local Marketing System

“I have been working with Lori for about a year and a half and she has been amazing! She promised leads from the beginning and delivered. She continuously looks for ways to improve the quality of the leads, keeps me updated on the progress and effectiveness of the ads and campaigns, helps me come up with ideas for marketing my business or takes my ideas and runs with them. She is also flexible in working with my CRM program and coordinating with my business coach creating efficiency in my marketing efforts. Lori helped me achieve a 40% increase in sales last year. I look forward to working with Lori this next year and years to come.”

Our Process

Surge & Sustain™
Our Proven Model To Help You Grow Your Roofing Business

There’s a lot of noise in the roofing marketing world. Who do you trust? How do you know what to do? Well, let’s be transparent and make it easy for you. Once these seven steps are optimized, you will have an extremely scalable roofing customer-generating system.

1. Cold Roofing Audience Approved Offer

Word-of-mouth business and referrals are how we all started in the roofing business. They are the easiest to turn into a sale. But what happens when you branch into the big leagues and start trying to scale?

With our proven offer strategy, you can...

  • Attract the roofing customers you want to work with, and have them pay top dollar
  • Separate your roofing business from your competitors
  • Compete with the big fish roofing companies in the big ponds
  • Increase the overall effectiveness and efficiency of your roofing marketing

Lead Infuser Replaces:

High Ticket Programs & Courses, Market Research Analyst, In-House Marketing Departments

2. Roofing Lead Generation Strategies

There are only so many ways you can generate new roofing customers. Paid advertising is the fastest way to get the most eyeballs on your roofing services and, if done correctly, yields the most ROI and is the easiest to scale.

With our roofing lead generation strategies, you can...

  • Stop relying on word of mouth, inconsistent referrals, recording 100+ videos per month, or going door-to-door where people get mad and slam the door in your face
  • Launch paid ads that bring a consistent 8+ to 1 return on your roofing marketing
  • Optimize for the perfect volume of new roofing customers and best quality leads

Lead Infuser Replaces:

Funnel Builders, Graphic Designers, Web Developers

3. Optimize Your Roofing Ad ROI

Once your roofing ads are running, you or someone else must manage them regularly. But you need to know how that should be done. You don't want things going sideways when you are spending money on roofing ads, and at the end of the day, it's your roofing business.

With our ad buying process, you can...

  • Have the proper attribution structures in place, dial in your pixel, identify problems and trends, and analyze performance to make the appropriate adjustments.
  • Rapidly deploy ad variations based on your top performing roofing ads
  • Dial in your roofing ads to maximize your roofing marketing efforts

Lead Infuser Replaces:

Media Buyer, Conversion Rate Specialist, Lead Generation Specialists

4. Self-Booked Roofing Sales Appointments

The journey from clicking on your roofing ad to booking an estimate with your roofing sales team should be optimized at every step. If not, you will have a very leaky funnel, which can be the difference between 5-7 roofing estimate appointments per week and 3-4 per day.

With our self-booking process, you can...

  • Book more roofing estimates with a custom-built online calendar
  • Have a professionally designed roofing sales funnel do most of the pre-selling for you
  • Filter out the tire kickers who just want the cheapest roofing price
  • Convert more roofing leads into qualified sales appointments

Lead Infuser Replaces:

Sales Funnel Design Specialist and Conversion Copywriter

5. Roofing Lead Nurturing & Follow-Ups

Once your roofing lead generation is dialed in, only about 60% of all the appointments booked will be self-booked appointments. The other 40% of your roofing sales appointments should come from lead nurturing and follow-up. These elements are essential for the success of your roofing advertising campaigns and can mean the difference between losing money on ads and achieving a 3X return on investment. The money is in the follow-up!

With our lead nurturing and follow-up strategies, you can...

  • Have the exact follow-up cadence that has been tested and refined over the past 15 years
  • Stop sending basic follow-up messages that repel roofing prospects away and start using messaging that acts with human persuasion tendencies
  • Use the correct mix of automation and human interactions to maximize roofing conversions and stop shooting yourself in the foot by overusing AI

Lead Infuser Replaces:

Follow-Up Consultants and Nurture Sequence Copywriters

6. Solve the Roofing Show Up Problem

Cancellations and no-shows can be devastating to any roofing sales process. At the end of the day, you need more qualified conversations (with the right people) to close more roofing deals and scale your roofing business. And if you're spending all this time and money on roofing marketing and lead generation, you want to give as many estimates from the appointments you've booked as possible.

With our show rate strategies, you can...

  • Understand the two main reasons why roofing prospects don't show up to appointments
  • Have all of our best performing strategies in place, customized precisely for your roofing business
  • Double, or even triple, your roofing show rates once you have the process dialed in

Lead Infuser Replaces:

Sales Consultants and Conversion Rate Specialists

7. Optimize Your Roof Replacement Close Rate

So, how do you consistently and predictably close at a high rate for your roofing business? Fair warning: closing cold traffic is much more difficult than closing someone from a referral or word of mouth. They have no idea who you are and are extremely skeptical. You will no longer be able to rely on your reputation and personality to close roofing deals. You now need roofing closing skills.

With our cold closer training, you can...

  • Understand the main limiting factors on why some people don't buy your roofing services, and how to overcome them
  • Learn how to compartmentalize and tackle roofing objections as they come
  • Increase roofing revenue and eliminate wasted time by effectively closing as many roofing sales as possible

Lead Infuser Replaces:

High Ticket Sales Coaches and Sales Training Courses

Start Filling Up Your Calendar With Qualified Roofing Sales Appointments Today!

What’s Included

The Complete Roofing
Marketing Solution

We take care of it all so you can focus on what you’re best at: running your roofing business.

Roofing marketing custom surveys

Customer Surveys

Roofing marketing reviews and referrals

Reviews & Referrals

Roofing marketing tracking software

Tracking Software

Roofing Marketing Competitor Analysis

Competitor Analysis

Roofing Marketing A/B Split Testing

A/B Split Testing

Roofing Marketing Landing Page Design

Landing Page Design

Roofing Marketing Email Follow-up

Email Follow-Ups

Roofing Sales Booking Calendar

Booking Calendars

Roofing Marketing Dedicated CRM

Dedicated CRM


Frequently Asked

To put it plainly: we help roofing businesses grow through digital marketing.

Think of us as a partner in your roofing business that will come in and overhaul your roofing marketing and sales efforts and build you a well-oiled machine.

We will bring you in a consistent stream of roofing clients so you never have to worry about where your next roofing job is going to come from again.

The fact that you're here checking out our website means you're probably looking for the right solution to help you scale your roofing business. You could take the "Do It Yourself" approach and piece together various roofing marketing tactics and strategies you find on YouTube.


You can trust us and our innovative software that leverages years of marketing experience to help you succeed.

We're actually not a marketing agency. We’re a software company. We've developed our unique Surge & Sustain™ Roofing Marketing System that sets us apart.

Our software allows you to effortlessly launch timely surge campaigns after storms, while simultaneously running sustain ads to ensure a steady flow of new leads.

This powerful combination helps you capitalize on immediate opportunities and maintain consistent growth.

But we don't stop at just running your roofing ads. We provide comprehensive support for all the steps that follow lead generation.

We believe in transparency, which is why we've outlined our entire roofing sales process in the "Our Process" section above.

Our software builds all the roofing marketing assets you need to convert clicks into customers. You have complete control over your ads, and we work with you to optimize your campaigns by managing your roofing ads and CRM.

With our approach, you can focus on what you do best — running your roofing business — while we handle the complexities of roofing marketing and lead generation.

We work with established roofing contractors that have been in business for at least two years.

Ideally, you're at the point in your roofing business where you're ready to scale and looking for a consistent way to bring on new roofing customers profitably.

That varies widely. Some roofing clients see results just days after working with us. Others, the roofing sales cycle is a bit longer so it takes a bit more time to dial things in.

Sometimes we hit a home run our first time up to the plate with roofing marketing. Other times, we need to take a few swings.

There are multiple factors that come into play, but most of our roofing clients start to see results within the first 7 days of launching their roofing campaigns. Then everything gets dialed in from there.

All of our roofing clients know this is something they need, and we do our best to set realistic expectations up front based on your roofing business type and roofing services offered.

If you truly want to scale your roofing business rapidly, plan to invest at least 5-10 hours per week dedicated to working on this roofing marketing system.

As things get dialed in, it may be more, it may be less.

We've found that the roofing clients with the best results make the decision to go all in. As with anything in life, you get what you put in.

If you don't feel like you have the time, then growing your roofing business may not be in your best interest.

We are coming in to overhaul your roofing lead generation and roofing sales department. This will require you and your roofing team's involvement. Have an open mind and get ready to do some work.

Can you work a computer?
Can you get on a zoom call?
Can you use an online roofing CRM?

If so, you're right on track and have nothing to worry about for your roofing marketing.

95% of the roofing marketing tech will be set up by our team. We'll need a few simple things from you like some login information, but we'll be the ones doing the technical dirty work for your roofing marketing system.

We're a family-driven, woman-owned business with deep roots in the trades.

Growing up in a family of skilled tradespeople, we understand the unique challenges and opportunities that come with running a successful contracting business.

With excellence at the heart of everything we do, we combine our family's trade expertise with cutting-edge roofing marketing strategies to help you achieve sustainable business growth.

Still have questions?

We’re here and ready to answer! Just hit the chat button, and our team will get back to you within 24 hours.

What are you waiting for? Bigger profits for your roofing business are only one free discovery call away!