From Confusion to Conversion: How Clear Pricing Tables Benefit Your Business

April 23, 2023

Freshdesk Pricing Table on Mobile With Person

Hi there, fellow business owners! If you’re looking to attract and retain customers, you’re going to need a clear way to communicate what you sell, how much it costs, and what features come with each package. This is where pricing tables come in handy, providing a user-friendly solution to displaying important information to potential customers.

It’s essential to have clear pricing displayed on your website if you want to provide a seamless purchasing experience for your customers. Failure to provide clear pricing can lead to confusion and frustration among potential customers, potentially leading them to look elsewhere when making a purchase.

Clear pricing is particularly important when dealing with recurring costs, such as monthly subscriptions or annual renewals. Customers need to know what they can expect to pay ahead of time, so they can make an informed decision on whether or not to commit to a service or product.

Furthermore, if pricing is hidden, unclear or unnecessarily complex, it can lead to distrust and suspicion among potential customers. This is particularly true in industries where pricing is often opaque, such as real estate or insurance. People are more likely to do business with a company that is transparent and upfront about their pricing policies.

So let’s dive into some examples of pricing tables done right.

First up, Dropbox’s pricing table. There are several options in this pricing table but it is easy to reference the heading that says who each plan is best for so customers can clearly see which plan is best for them. The clean design, and concise description of each feature also make it easy for customers to understand what they’re getting. The pricing plans are presented in a clear and concise manner, making it easy for customers to compare different options.

Dropbox Pricing Table Example

Another great pricing table example is from Trello. Not only is the design visually appealing, but the language used is straightforward and engaging. The company also does a great job of including the benefits for each pricing plan, helping potential customers understand what makes each option unique. One thing that this pricing table does differently is that the company highlights one plan that is popular to guide customers to that plan.

Trello Pricing Table Example

Descript’s pricing table is user-friendly and features a toggle switch to switch between monthly and annual pricing options. The annual plan offers some cost savings, making it an enticing option for long-term users. The pricing page is easy to navigate, with clear descriptions of each pricing tier. Additionally, Descript offers a 7-day free trial, which emphasizes its commitment to transparency and fairness in pricing.

Descript Pricing Table Example

It’s crucial to have a pricing table that is responsive and mobile-friendly. Freshdesk’s pricing table is a great example of how to create a pricing table that works well on mobile devices. Its clean and uncluttered design, along with the company’s clever use of colors and icons, makes the pricing table simple to navigate and understand. Additionally, it has a responsive design that adjusts to different screen sizes, making it easy to use on any device. By ensuring that your pricing table is optimized for mobile use, you can offer customers an enjoyable browsing experience and increase the chances of making a sale.

Freshdesk Pricing Table on Mobile

But why is having a pricing table so important?

Well, for starters, it helps build trust with your customers. By being transparent about your pricing and providing all the details about your packages, you’re showing potential customers that you’re an honest and trustworthy business.

Additionally, pricing tables can help increase conversions. By providing a clear comparison between different packages, customers are able to make an informed decision, rather than feeling overwhelmed with information or unsure about what they’re purchasing.

Plus, a well-designed pricing table can improve the user experience of your website. It’s important to make sure that your pricing table stands out and is easy to navigate, as this can make all the difference in terms of user conversion.


In conclusion, if you’re looking to attract and convert customers, having a well-designed pricing table is a must. Not only can it help build trust and increase conversions, but it can also create a better user experience for your website. So take inspiration from the examples above and start creating your own pricing table today!

Lori M. Dean

Lori Dean is a direct response copywriter and marketing consultant who helps roofing contractors attract and convert highly motivated leads. She does this through empathy-driven ad campaigns and strategic follow-up systems. This approach enables her clients to build trust, educate prospects, and grow their businesses effortlessly. With a deep appreciation for the trades and a family background in various trade businesses, Lori is motivated to help roofing contractors generate more qualified leads, increase their revenue, and have more time to enjoy with their families.

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