If you’re looking to improve your local SEO, citations are definitely worth your attention. But you might be wondering, what is a citation exactly? Well, think of it as a reference or mention of your business on another website. It usually includes your business name, address, and phone number, also known as NAP information.
Now, citations might not sound like a big deal, but they actually play a significant role in boosting your local search engine rankings. Search engines use citations to verify the accuracy and legitimacy of your business information. The more citations you have, the more trustworthy you appear to search engines, which can result in better visibility in local search results. For instance, citations can help your business show up in the map results at the top of Google.
But, where do you start to get more citations? It can be a bit overwhelming, we know. Don’t worry, we’re here to help! Here are a few tips to get you started:
- Search for online directories related to your industry or location and make sure your business information is listed correctly on those sites.
- Reach out to local chambers of commerce or business associations and ask if they can include your business in their member directory.
- Encourage your satisfied customers to leave positive reviews on your Google Business Profile or other relevant business directories.
By taking these steps to increase your citations, you’ll be on your way to climbing up the local search engine rankings in no time.
Here are 7 tips to improve your local SEO with citations:
1. Set up a new email
To simplify your citation submissions process, it’s advisable to set up a dedicated email address for signing up with citation websites. This email address can be a basic Gmail address. The purpose of this is to keep all the emails you receive from these sites in one place, making it easy to manage incoming messages and updates. As many citation websites send notifications and updates via email, separating your citation-related emails from your primary inbox will help you avoid clutter and stay organized.
2. Create a list of citation targets
Compile a list of high-authority citation targets to help get started. To start building your list, you can reference a comprehensive resource like BrightLocal’s top citation sites ranking to identify the major local citation sites. Additionally, search for business directories specific to your local area or industry. Your town, county or state is likely to have multiple directories to choose from. Lastly, consider your local chamber of commerce as they might be an excellent source for high-value citation opportunities.
3. Submit your website
Begin manually submitting your business information to the citation sources on your list. These platforms generally use structured data, which means you’ll need to provide your business name, phone number, address, website URL and a brief description of your business. With the help of the list you’ve compiled, you can work your way through each source and provide accurate, consistent information across all citations. By doing so, you’ll be well on your way to increasing your visibility in local search results.
4. Ensure NAP consistency
Prioritize NAP consistency as you create new listings. Consistency is key when it comes to your Name, Address and Phone Number (NAP) information on both your website and other citation sources. Double-check that the information you provide matches the details included in your Google Business Profile. Keeping your NAP information consistent across all platforms will help establish your business as a trustworthy and reliable source of information for search engines like Google, ultimately improving your visibility for local search results.
5. Speed up the process
Explore options for streamlining the citation creation process. If you’d prefer to avoid the time-consuming task of manually creating citation listings, you have the option of utilizing our citation service. Lead Infuser can handle the citation creation process for you, ensuring that your information is accurately listed across a broad range of citation websites. By using a our citation service, you can save time and streamline the process of building your local search engine rankings.
6. Look for other opportunities
Expand your link-building opportunities beyond citations. While citation listings are crucial for improving your local search engine rankings, there are other link-building opportunities to consider as well. For instance, you can reach out to your suppliers and see if they list their stockists on their website. As an e-commerce store carrying products from various brands, this can be a valuable opportunity to generate high-quality backlinks to your site. Simply check each brand’s website and see if they feature a list of stockists. If they do, reach out and ask to be included with a link to your website. This strategy can enhance your overall link profile and increase your visibility in local search results.
7. Explore link-building opportunities relevant to your industry
If you operate a service-based business, there may be other link-building opportunities to consider beyond supplier relationships. For example, you could check with relevant professional organizations or industry associations to see if they maintain a directory of members. This can be a valuable opportunity to generate high-quality backlinks to your site while also solidifying your reputation within your industry. Another approach could be to create helpful resources or guides related to your business niche and reach out to other websites or blogs for guest post opportunities, which can also help to generate links to your site. By exploring these types of opportunities, you can create a diverse range of links that will further enhance your local search engine rankings.
Citations are an essential part of local SEO, and following the steps outlined in this article can help to boost your visibility in local search engine results. By creating consistent, accurate listings across top citation websites, you’ll establish your business as a trustworthy and reliable source of information for search engines like Google.
However, to take your local SEO to the next level, it’s worth exploring additional link-building opportunities that are relevant to your business niche. Whether you’re seeking ways to connect with suppliers or industry associations or are interested in guest posting on relevant websites or blogs, building a diverse range of links can help to enhance your overall visibility and search engine rankings.
Remember, improving your local SEO is a process that takes time, patience, and dedication, but the results are well worth the effort. By following the steps outlined in this article, you can establish a strong foundation for local SEO success and set your business up for long-term growth and success.
Lori M. Dean
Lori Dean is an expert in design and technology with over 20 years of experience. Specializing in sales automation and lead generation, Lori uses advanced AI tools to create custom solutions for diverse businesses. Her background in user experience design ensures her systems are not only efficient but user-friendly. A leader in her field, Lori is committed to driving growth and innovation, helping businesses harness the power of AI and automation to boost their revenue and increase profitability.
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